Teen pop sensation Justin Bieber has taken advantage of using merchandise to help promote his music. You can purchase Justin Bieber jewlery, t-shirts, badges, posters, mugs, bags, dolls, headphones, and even Justin Bieber nail varnish. They have all worked to establish a brand identity of him as they all have teh same 'theme', using purple as the main colour and also using a similar font on all of the products. This tells you straight away that his target audience is teenage girls. They are all very successful as merchansise as you will now see Jusin Biebers name almost anywhere, from stationary shops, to clothes shops. These items could be incorporated into a CD cover or magazine advert by using the colours, images and text from them. This would then be advertising his merchandise as well as his music.
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