Tuesday, 19 July 2011

EVALUATION
Camera work- To film our shots we used a tripod, this really helped to get the hight and angle of the camera just right, and it also helped us apply the 180 degree line convention. However it was difficult to frame the shots exactly like the original Britney Spears video, so we took each one 5 times and then chose the best ones.
Setting up shots- Before we started filming we looked at the mise-en-scene, costumes, props and location so that we could decide the best places to take our shots. This was fairly easy as we were already in a school where there are many lockers, props, and costumes, just like the ones in the original Britney Spears video. Once we'd chosen our location and props we just had to set up the camera in the right positions to make the shots as similar as we could to the original.
Editing- To edit our clips we used iMovie on an Apple Mac. This programme allowed us to crop, move, and cut our clips so we could put them in the right order and play them at the same timing as the original Britney Spears video. We were also able to add effects to our clips so they looked more professional and more like the original. Once we'd finished puting the clips in the right order we had to mute the sound on them and add the Britney Spears music on top and make sure our clips matched the sound right.
Working in a group- For this task I worked in a group of four people. This was good as we were able to discuss different ideas and decide what worked best to make our video as similar as possible to the original Britney Spears video. However, it was quite difficult to make sure all of us got a say in how we would do the shots and got a chance to do a fair amount of filming and editing. 
Time management- We did all of the filming and editing for our video in our lesson time. This worked well as it meant that we were all there to help out, and we didn't have to try and find times that we were all available.
Relationship between music and visuals- Because we were just re-making the original Britney Spears video it made it fairly easy to create a good relationship between the music and visuals, we just had to get our shots as similar as we could to the original. Once we had done the filming we had to sync the music with our shots, which also helped to create a good relationship between the music and visuals.
What is the most important thing to remember when making your own video next term?- When I make my music video next year I need to ensure that there is good lighting in the location I am filming at, and if it's not great then i need to make sure I can change it. To do this it is probably better to film outside with the natural light.

Tuesday, 28 June 2011

Beyonce - Run the world (girls)
Throughout this video Beyonce (the singer) is preforming a dance routine along with many other dancers. This demonstrates genre characteristsics of her typical R&B music. The movements in this routine link to the lyrics throughout the video, moving with the beat and making different hand gestures and shapes to help make the lyrics of the song appear stronger and more affective. The location of the video is suitable for the R&B style of music as it is set in a rural area.

Coursework Brief

I have created this blog to record all of the work I do for my corsework.

My coursework brief:
A promotion package for the release of an album, to include a music promo video together with the following:
1. a cover for its release as part of a digipack
2. a magazine advertisement for the digipak